This year end recap serves to provide more detailed information about our photo booth's performance.

Please review the data and let us know if you have any questions.

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Today I'm feeling...

Number Of Photos Taken By Month

21,590
TOTAL IMAGES GENERATED

SHARING OPTIONS

We can learn a few things from the sharing option breakdown.

  1. Users learn towards sending their photo to their mobile devices.
  2. Once a user selects one sharing option, they are less likely to choose a second option , and even less likely to share their photo a third time.
  3. Users would rather send the photo via SMS/TXT/Email to themselves and then post to their social media via their own device. We can infer that users are less willing to enter sensitive login information on a public device.
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877

Emails Collected

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33

Facebook Posts

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1,709

SMS/TXT Sent

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9

Tweets

These numbers reflect the sharing option completed directly from the photo booth menus.
They do not take into account a user emailing or texting a photo to themselves and then sharing on their social media.

Instagram

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147

Posts

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123,631

Likes on Posts

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975

Comments on Posts

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14,035,529

Reach

These numbers were generated from users who publicly shared their photo booth photo or photo booth print via Instagram and hashtagged #HonestBeauty in their post.

$6.89

CPL
Cost per lead
($17,812/2,586)

 

$1.27

Cpm
COST PER mille
($17,812/14,035,571)*1000